Everything on the Apple Event 2026

You can pre-order the iPhone 18 Pro and Pro Max from Saturday 12 September, 14:00. We expect that the iPhone will be sold out soon, so be quick. You'll have to wait a bit longer for the iPhone Duo: you can order it from Friday 16 October. You can order the Apple Watch and AirPods soon.

Trade in your old device for a discount on your new iPhone 18 Pro or 18 Pro Max. After you receive your iPhone, you have 30 days to trade in your old device. If you order your iPhone before 3 October 2026, you'll also receive € 25 extra trade-in discount. This is added to your standard trade-in discount. Are you trading in your iPhone 16 Pro, for example? You'll receive a maximum trade-in discount of € 595, plus the € 25 extra trade-in discount. In total, you can save € 620. Our expert in the store determines the definitive trade-in discount.

With the Apple iPhone 18 pro or Pro Max, you get a very fast device with the best cameras. You can take sharp photos, even if you zoom in up to 8 times. Thanks to the variable aperture, the camera automatically adjusts itself to the amount of light. This means photos and videos are less overexposed, and you'll experience less noise. Go for the large 6.9-inch screen of the 18 Pro Max or the small 6.3-inch screen of the 18 Pro. The iPhone 18 Pro Max has the longest battery life of any iPhone model every, of about 1.5 days.

The iPhone Duo is the most striking release, because this is the first foldable device from Apple. Open the iPhone Duo and you have a large 7.6-inch screen, which is about as large as an iPad mini screen. On it, you can watch videos, play games, and use multiple apps next to each other. When you're done, close the iPhone Duo. You'll then get a small device that easily fits in your pocket. On the 5.4-inch screen, you can view your notifications or social media, for example.

The Watch Ultra 4 is the largest and most powerful Apple Watch model. It's waterproof and dust-resistant, so you can use it for running as well as deep sea diving and mountain climbing. You can also keep track of your health, such as your sleep score, irregular heart rate, or high blood pressure. Thanks to the new S11 chip, your Watch responds quickly and apps open smoothly. On the large screen, you have a better overview of your information. With the Watch Ultra 4, you can stay online everywhere and always send messages thanks to satellite connection and 5G connection.

You can use the Watch Series 12 for working out or keeping track of your health. For example, you can measure your sleep accurately and see if you have an irregular heart rate or a high blood pressure. Thanks to the new processor, your Watch responds extra quickly. That means you can quickly change your music while working out. The battery of the Apple Watch Series 12 lasts about 1 day.