Apple launch updates and product information

Written by Rowan

Edited on

17 March 2026

·

10:07

Apple launch updates and product information

In the first week of March, Apple announced a lot of new products. For example, the new starter model iPhone: the Apple iPhone 17e. Apple also announced the new iPad Air model, new MacBook models with M5 chips, and 2 new Studio Display models. We'll tell you all about these latest Apple products.

All about the latest Apple products

AvailabilityAt home Price
Apple iPhone 17ePre-order now12 MarchFrom € 719
Apple iPad Air (2026)Pre-order now12 MarchFrom € 669
MacBook Pro with M5 Pro and M5 Max chipPre-order now12 MarchFrom € 1929
MacBook Air with M5 chipPre-order now12 MarchFrom € 1199
Studio DisplayAvailable soonStill unknownFrom € 1699
Studio Display XDRAvailable soonStill unknownFrom € 3499
Apple MacBook NeoPre-order now12 MarchFrom € 699
Apple AirPods Max 2Pre-order from 25 MarchAprilFrom € 579
AirPods Max 2

Apple AirPods Max 2

With the AirPods Max 2, you can enjoy your favorite music even more. You'll hear less annoying ambient noise thanks to the improved noise canceling. The AirPods Max 2 has a few new, smart functions. With Conversation Awareness, your AirPods Max 2 recognize when someone's talking to you and automatically lowers the volume of your music. While you're calling, your AirPods Max automatically ensures voices are extra clear. The design and colors haven't changed. You can choose from Midnight, Starlight, Blue, Purple, and Orange.

View the AirPods Max 2
Apple MacBook Neo

Apple MacBook Neo: new entry-level MacBook

One of the most striking announcements is the new Apple MacBook Neo. This new starter model MacBook is less powerful than the MacBook Air and MacBook Pro. On the other hand, this also makes it considerably more affordable. Thanks to the A18 Pro chip, you'll mainly use the Apple MacBook Neo for light tasks like text processing and browsing the internet. The Apple MacBook Neo is only available in Silver, Blush, Citrus, and Indigo.

Apple iPhone 17e

Apple iPhone 17e

The Apple iPhone 17e is the latest addition to the iPhone 17 series. Thanks to the A19 chip, the iPhone 17e is superfast. That means you don't have any issues with demanding apps and can use the latest Apple Intelligence functions. The iPhone 17e only has 1 camera. You can take sharp and colorful photos with it. You don't have a wide-angle lens and telephoto lens, so large buildings and groups won't always fit in your picture. Zoomed-in photos are less sharp as well. Thanks to MagSafe, you can attach all kinds of MagSafe accessories magnetically.

MacBook Pro release

Apple MacBook Air and Apple MacBook Pro: M5 family complete

In addition to the new Apple MacBook Neo, Apple also announced new versions of the well-known MacBook Air and MacBook Pro series. For example, the Apple MacBook Air also gets the Apple M5 chip now. With this, apps and files open even faster and you can always work smoothly. With the Apple MacBook Pro, you can choose the M5 Pro and M5 Max chips. With these, even the most demanding programs and work aren't a problem.

Everything on MacBook Air M5
Apple iPad Air (2026)

Apple iPad Air

Apple also announced a new version of the Apple iPad Air. Thanks to the new M4 chip, this new iPad Air is even faster than its predecessor. Apps and games open faster that way, and you can use more demanding apps without any issues. You can also perform light photo and video editing. You can enjoy a high-quality image on the 11 or 13-inch Liquid Retina display and choose from the colors Space Gray, Blue, Purple, and Starlight.

Apple Mac Studio Display release

Studio Display (XDR): colorful screen with new camera

For the first time in years, the Apple Studio Display receives an update. Studio Display XDR is new. This 27-inch Apple monitor now has a 5K Retina XDR display, so images and colors look even more beautiful. On the 120Hz screen, all movements look smooth. Thanks to the built-in 12-megapixel Center Stage camera, you're always in the image. You don't need extra speakers, because this Studio Display has 6 speakers and 3 microphones.

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Article by Rowan

Apple Expert.

Rowan