1999. Back when your Apple laptop looked like a toilet seat, and that was completely normal. Back when you surfed the web with Internet Explorer 5 using your Casema cable modem. When you first heard about Auto-Tune. When you realized Cher deserved better than your Sony Walkman, so you paid 689 bucks for a Diamond Rio 500 from Mp3man.nl, and didn't calculate how many guilders that would've been. Because you paid in guilders. And you thought: "That internet thing might become really big some day..."
That's when Coolblue's founders scribbled this logo onto a coaster. Pieter, Paul, and Bart. 3 men, Mp3man... get it? Of course you do. Because you were born yesterday. And you can appreciate a bit of retro. So here it is.