Name: Oral-B iO 10 White
Brand: Oral-B
SKU: 912547
Price: 322 EUR
Availability: InStock
Rating: 8.7 (108 reviews)

Go to main content

Ordered before 23:59, delivered tomorrow for free

Unopened exchange

11 stores

Ordered before 23:59, delivered tomorrow for free

Unopened exchange

11 stores

Business Stores Customer service

Similar and better products
Product information
Accessories
Reviews
Insurance
Specifications

Similar and better products

- Current product
  Oral-B iO 10 White
- Oral-B iO 10 Black Special Edition
- Oral-B iO 10 Black
- Oral-B iO 10 Gold Special Edition
- Oral-B iO 9n Rose Quartz Special Edition
- 322,-
- 427,-
- 303,-
  285,-
- 334,-
- 262,-

Compatible with smartphone / apps

Type of travel pouch
- Rechargeable
- Rechargeable
- Rechargeable
- Rechargeable
- Rechargeable
Maximum battery life
- 56 min
- 56 min
- 56 min
- 56 min
- 56 min

Number of included brush attachments
- 1
- 1
- 1
- 1
- 1

Show full comparison

Product information

Key specs

Multi-color light signal, Pulsation/rotation slow down, Via application

3 months

Brushing coach for children, Brushing frequency, Detailed mouth map, Pressure sensor, Timer

Rotating 3D

56 min

Show all specifications

Ask me anything about this product

Our digital expert will help you, but it can sometimes make mistakes, like humans do.

Pros and cons

According to our electric toothbrush expert

The iO Sense smart charging dock gives you live feedback without needing to use your smartphone.
With 3D tracking and AI, you can see exactly how well you brush the front, top, and back of your teeth.
With 7 brushing modes, you can easily adjust the brushing intensity to fit your teeth and gums.
You need to take your smartphone into the bathroom when you use 3D tracking with AI.

Description

With the Oral-B iO 10, you get instant feedback while you brush thanks to the smart charging dock. This electric toothbrush lets you know when you’re brushing too hard and shows a handy timer. In the smartphone app, you can use 3D tracking to see exactly how well you’re brushing each tooth. This way, you can work toward the best brushing results. You can choose from 7 brushing modes, like a sensitive mode, a massage mode, or a tongue cleaning mode. This means you’ll always have a brushing mode that fits your needs. The interactive display gives you feedback on your brushing habits. You can see which brushing mode you’re using, a brushing timer, and whether you’ve brushed well.

Tips for using this product

This is what you get

Manual(2.48 MB)
Oral-B iO Ultimate Clean brush attachment (1x)
iO Sense smart charger
Rechargeable travel case
Brush head holder

Reviews

Rating

5 stars

4 stars

3 stars

2 stars

1 star

Rating per section

Versatility

Review is 10 out of 10.

Price-quality ratio

Review is 10 out of 10.

Durability

Review is 10 out of 10.

Customer images

Most helpful reviews

Our expert review

Complete oral care with helpful feedback

7 brushing modes
Smart charging station
Extensive feedback in the app
Phone required for detailed feedback

With this toothbrush, I brush my teeth thoroughly thanks to its 7 brushing modes. The convenient charging station gives me live feedback on my brushing habits, helping me improve my brushing technique. For more detailed feedback in the app, I do need to bring my phone into the bathroom.

Many brushing modes I find that the combination of powerful cleaning and smart technology gives me a truly clean feeling after every brushing. It feels just like I've been to the dentist. I find the 7 brushing modes very convenient. This allows me to have a suitable mode for every situation. I mainly switch between the daily cleaning and sensitive teeth modes. Occasionally, I switch to the whitening or tongue cleaning mode when I want an extra thorough brushing. The brush feels powerful yet controlled, ensuring my teeth are thoroughly clean without being uncomfortable. Afterwards, my teeth feel smooth and fresh.

Smart charging station One of the biggest plus points for me is the charging station. While I brush, I get instant feedback on my brushing pressure, movements, and brushing time via the charging station's display. So I can immediately see if I'm doing well and where I need to improve. If I want even more detailed feedback, I connect the toothbrush to the Oral-B app via Bluetooth. This visual map of my teeth shows exactly which areas I've brushed well or not so well. This makes brushing not only more effective for me, but also simply more enjoyable. One small drawback, I find, is that I have to take my phone into the bathroom with me if I want the most detailed feedback. If I don't take my phone into the bathroom, I can easily rely on the charging station, but it provides a bit less detail.

Design In terms of design, the toothbrush fits comfortably in the hand and has a modern, luxurious look. The magnetic charger charges quickly. The toothbrush is fully charged within 3 hours. The quiet motor makes brushing more comfortable than with many other electric toothbrushes I've tried. I also find the display on the brush itself convenient. I can see at a glance which mode I'm using and how much battery I have left.

Review by:
Zoë. Tandenborstel specialist.
Date:
18 November 2025
Translation:
Automatically translated from Dutch

Review is 6,8 out of 10.

Battery breaks down quickly

Battery

This is the 3rd time that I have had to return this type of toothbrush because the battery broke down. Worthless

Review by:
Jacqueline
Date:
27 October 2023
Translation:
Automatically translated from Dutch

Review is 8,0 out of 10.

Too expensive compared to previous model

You can be a flash with the new iO 10
Impact resistant
Charging point is via magnet, very weak. It falls really quickly and falls off the furniture. This increases the chance of a defect.

After 3 weeks of experience, I would go for the iO 9 afterwards, this is purely for price ratio and the charger that is really bad. Few additions for the money. Charging point keeps the toothbrush in place via a weak magnet, a breath of wind and the toothbrush falls over. This often happens and sometimes it falls on the tiles of the bathroom, the toothbrush can take a beating ;)

Review by:
R De V from A P D
Date:
29 October 2022
Translation:
Automatically translated from Dutch

Insure your electric toothbrush

Receive more coverage in case of damage than with your standard warranty. Coolblue takes care of everything: from taking out the insurance to repairs. Is a repair not possible? You receive the purchase price as CoolblueCredit.

What am I insured for?

Fall and impact damage
Water damage
Manufacturing defects outside the warranty

What am I not insured for?

Damage you deliberately cause
Damage that doesn't affect the product functioning (such as scratches)
Damage due to gross negligence

XCover insurace

XCover is allowed to arrange and process insurances on behalf of the insurer. The insurances are governed by Belgium law. If you have a complaint, you can contact the or our customer service.

How do I insure my electric toothbrush?

First, add your electric toothbrush to your shopping cart. On the next page, choose the Protection Plan below. You always have a 30-day return window and pay no deductible in case of damage.

XCover Protection without theft cover

3-year advance payment
23,99 one-time payment (8,- per year)
2-year advance payment
8,99 one-time payment (4,50 per year)

The insurance can be canceled every year, even if you have paid in advance. If you cancel earlier, you will receive a refund for the overpaid amount.

Specifications

Product

Product
	Product number	912547
	Manufacturer code	80369946
	Brand	Oral-B
	Warranty	2 years
	Processing of your defect	Via Coolblue

General

General
	Brush head	Round
	Toothbrush brushing technology	Rotating 3D
	Quantity	1
	Pressure sensor
	Pressure sensor method	Multi-color light signal, Pulsation/rotation slow down, Via application
	Children's toothbrush
	Best tested

Brushing ease

Brushing ease
	Brushing mode types	Extra sensitive brushing mode, Intense brushing mode, Massage brushing mode, Sensitive brushing mode, Standard brushing mode, Teeth whitening brushing mode, Tongue brushing position
	Number of rotations	17400 rpm
	Number of pulsations	17400 ppm
	Timer
	Interval timer

Brushing via smartphone

Brushing via smartphone
	Compatible with smartphone / apps
	Contains artificial intelligence (AI)
	Analysis method	Microchip
	Functions in app	Brushing coach for children, Brushing frequency, Detailed mouth map, Pressure sensor, Timer

Brush attachment

Brush attachment
	Number of included brush attachments	1
	Brush attachment included	Oral-B iO Ultimate Clean
	Brush attachment usage period	3 months
	Brush attachment replacement indicator

Power supply

Power supply
	Power supply type	Rechargeable battery
	Charger type	Smart charging dock, Travel pouch
	Maximum battery life	56 min
	Battery charging time	3 hours
	Battery technology	Lithium-ion
	Battery level indicator
	Charging indicator

Accessories

Accessories
	Included by default	Brush head holder, Rechargeable travel pouch with smart plug, Travel pouch
	Type of travel pouch	Rechargeable

Physical properties

Physical properties
	Color	White
	Material	Plastic
	Finish	Matte and glossy
	Width	17,8 cm
	Depth	10 cm
	Height	25,3 cm
	Weight	0,872 kg

This is the one

Oral-B iO 10 White

Review is 8,7 out of 10, based on 108 reviews.

anything for a smile

Ordered before 23:59, delivered tomorrow for free

11 stores

Our app

Oral-B iO 10 White

Choose your toothbrush

Choose your toothbrush

Similar and better products

Oral-B iO 10 White