The Samsung The Serif is a real lifestyle TV. This TV was designed by the Bouroullec brothers, a well-known design duo. You can see this in the stylish legs and the unique design. Activate the Ambient Mode and pull up artwork, useful information, or the pattern of your wall on the screen. This way, the TV blends into your interior seamlessly. Thanks to the 4K resolution and the QLED screen, you can view sharp and clear images.