Sony Bravia XR is the new and powerful processor for Sony televisions. This processor uses cognitive intelligence, so the TV can analyze and accurately improve images. For example, it recognizes a person in the foreground of a movie. The TV adjusts the colors in specific places, so the skin tone of the actor looks realistic. In addition, Bravia XR also ensures the best sound reproduction for your living room. It sounds like you're in right in the movie that way. Sony Bravia XR televisions also offer the Bravia Core app. This application on the smart TV is a steaming service from Sony that lets you watch countless movies and series for free.