Everything on Apple in our stores

In our store, our Apple Experts help you with everything Apple-related. These employees are trained by Apple on a monthly basis, so they're always up to date on the latest developments. Apple Experts can explain what the new M3 chip in the MacBook is and what you can do with it, for example. Do you want a new iPhone, iPad, or Apple Watch? The Apple Experts will tell you all about the differences between the models and advise on which device suits you best.

In our stores, you can find a large selection from our Apple assortment. You can see the latest iPhone or MacBook and test it, for example. This way, you know for sure whether you can comfortably hold the iPhone and if the MacBook screen is large enough for you. Make sure to check which Apple products we have in the store before you go to one of our stores. Every store has its own page with an overview of the assortment.

Did you know that you can trade in your old iPhone for a new iPhone with a discount at Coolblue? Before you choose a new iPhone, our expert will check the value of your old device first. They'll look at the condition of the casing and the screen, for example. Based on the expert's assessment, you'll find out what the trade-in value is and how much discount you'll get on your new iPhone right away.

In some big stores, you can also find an Apple shop-in-shop. You can discover and experience everything by Apple there, from MacBook to iPad and from iPhone to MagSafe. In this special part of the store, you can try out all advantages of the Apple ecosystem and see how the products work with each other. Of course, our Apple-trained employees will help you with all your questions. That way, you'll go home with the best Apple product for you.