Apple iPhone
Get advice from Bob
newOur digital expert Bob helps you with choosing. Together, you'll find the Apple iPhone model that suits you best.
Which iPhone suits you?
- Apple iPhone 17 Pro Max
On the large 6.9-inch screen, you can see every detail in videos.
Use the most demanding apps and games without slowing down.
Scrolling and gaming feel quick and smooth, thanks to the ProMotion display.
Take sharp selfies of your entire friend group with the improved selfie camera.
Zoom in 8 times without your photos becoming less sharp.
From
1.479,-
- Apple iPhone 17 Pro
You can easily control this 6.3-inch device with 1 hand.
Use the most demanding apps and games without slowing down.
Scrolling and gaming feel quick and smooth, thanks to the ProMotion display.
Take sharp selfies of your entire friend group with the improved selfie camera.
Zoom in 8 times without your photos becoming less sharp.
From
1.299,-
- Apple iPhone Air
This thin and light iPhone feels nice in your hand.
Use the most demanding apps and games without slowing down.
Scrolling and gaming feel quick and smooth, thanks to the ProMotion display.
Take sharp selfies of your entire friend group with the improved selfie camera.
Photos quickly become less sharp when you zoom in.
From
1.229,-
- Apple iPhone 17
You can easily control this 6.3-inch device with 1 hand.
Use the most apps and games without slowing down.
Scrolling and gaming feel quick and smooth, thanks to the ProMotion display.
Take sharp selfies of your entire friend group with the improved selfie camera.
Photos quickly become less sharp when you zoom in.
From
969,-
Keep this in mind when choosing your iPhone
Size
Would you prefer a small iPhone that easily fits in your pocket? Choose a starter model iPhone like the iPhone 17 or 16, or a Pro model. Do you watch a lot of movies and series or do you regularly play games that you want to see all the details of? Or do you like to look at social media on a large screen? Choose a larger Plus or Pro Max model.
Storage capacity
Choose at least 256GB storage space. That way, you don't have to keep deleting apps and other files to create space. We recommend 512GB for Pro and Pro Max models. Because you often take photos and use the most demanding apps and games with these devices, your storage fills up faster.
Battery life
The Apple iPhone 17 Pro Max has the best battery life of all iPhone models. Other Pro Max models also perform well and often last 1 or multiple more hours than the Plus and Pro models. The starter models like the iPhone 17 and 16 have the shortest battery life. If you often use them during the day, you won't reach the end of the day without charging it.
Trade in your old smartphone for a discount
Step 1: check the trade-in value
Look up your current smartphone and check what trade-in value you'll receive.
Step 2: buy your new Apple iPhone
Pick a new Apple iPhone on our website and get it delivered to your home. Transfer all data from your old smartphone to your new iPhone.
Step 3: trade in your old smartphone
Go to the store with your old device. The expert then decides the definitive trade-in value there. You'll receive this amount as a discount.
Apple in our stores
Follow an Apple demonstration
Our experts take you with them in the world of Apple during short group demonstrations. They'll show you the camera functions of the iPhone, demonstrate how to work efficiently on a Mac, or help you with the setup of your new Apple Watch. Do you have a specific question? Please let them know.
Experience the Apple shop-in-shop
In our shop-in-shop in Wilrijk, you can find everything from iMac and iPad models and from iPhone to MagSafe products. There's a special area in the shop-in-shop where you can test the great advantages of the Apple ecosystem. Our Apple-trained experts are happy to help you on your way.
Choose the right accessories
You get the most out of your new iPhone with the right accessories. Keep your device like new longer with a sturdy case. Always buy the right fast charger, so you can fast charge your iPhone. Our experts help you choose the right accessories.
Frequently asked questions
How much storage do I need?
You can't expand the storage of an iPhone with a memory card. That's why you should think about what you're going to use your new iPhone for. A capacity of 256GB is sufficient for the average user. You have enough space for your apps, photos, and other files. Do you want more space and store everything on your iPhone? Choose at least 512GB storage.
Which iPhone is suitable for me?
Looking for the best and latest model? Choose the Apple iPhone 16 Pro or Pro Max. With this superfast iPhone, you can always take nice photos even when you zoom in. The iPhone 16 Pro is compact and fits in your pocket. On the large screen of the iPhone 16 Pro Max, you can comfortably watch videos. The iPhone 16 and iPhone 16 Plus are slightly more affordable, but don't have a zoom lens and the screen isn't as good.
How do I trade in my old smartphone for a new iPhone?
With our special upgrade service, you can easily trade in your old smartphone in the store. You'll get a discount on your new iPhone. How much discount you'll receive depends on the condition and model of your smartphone. When you order online, you indicate if you're going to trade in your old device or buy the device in the store.
How do I transfer data from my old smartphone to my new iPhone?
Before you can start using your new iPhone, you first have to transfer the data from your old smartphone to your new one. In our article we explain step-by-step how you can do this quickly and easily.
How long does my new Apple iPhone last?
At Coolblue, we look at the expected amount of large software updates. After the launch of a new iPhone model, the device will receive at least 5 large annual iOS updates. This means the iPhone 16 series will last until 2029. If your iPhone isn't suitable for the newest iOS version, you'll no longer receive updates. You can still use the device, but your iPhone is less secure and some apps will no longer work.
Advice on Apple iPhone
Can't choose? View the advice from our expert.