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Ordered before 23:59, delivered tomorrow for free

Free exchange

11 stores

Ordered before 23:59, delivered tomorrow for free

Free exchange

11 stores

Our app

Ordered before 23:59, delivered tomorrow for free

Free exchange

11 stores

Ordered before 23:59, delivered tomorrow for free

Free exchange

11 stores

Our app

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Apple iPhone
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Telephony
Mobile phones
Smartphones
Apple iPhone
Apple iPhone 17, 17 Pro, and 17 Pro Max
Apple iPhone 17
iPhone 17 256GB Purple

Apple iPhone 17 256GB Purple

Name: Apple iPhone 17 256GB Purple
Brand: Apple
SKU: 969424
Price: 969 EUR
Availability: OutOfStock
Rating: 9.4 (16 reviews)

Review is 9,4 out of 10, based on 16 reviews.
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Apple Business

Youtube video of Apple iPhone 17 256GB Purple

Apple iPhone 17 256GB Purple visual supplier

Choose your iPhone:

Purple

256GB

Choose this better iPhone that lets you take sharper pictures

iPhone 17 Pro

Better model

Also take sharp photos and zoom in up to 8 times thanks to the telephoto lens.

Choose your iPhone

Color: Purple

Storage capacity iPhone

256GB

512GB

Calculate your trade-in value

Charger not included

Product Information sheet

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969,-

Temporarily sold out

Still available for pickup in 1 store

Ordered before 23:59, delivered tomorrow for free

You'll get a 2 year warranty on your product

Free exchange within 30 days

Customer rating 9,1/10

Order online or in our stores with

Product information
Reviews
Accessories
Highlighted
Insurance
Similar and better products
Specifications
Supplier information

Product information

Pros and cons

According to our mobile phone expert

You can easily use this small iPhone with 1 hand.
Animations and movements look smooth on this 120Hz screen.
Take sharp photos and videos with the 48-megapixel standard lens and wide-angle lens.
Zoomed-in photos are less sharp than on the iPhone 17 Pro, because it doesn't have a telephoto lens.
You have less space for all your photos, videos, and apps than with 512GB storage.

Description

The Apple iPhone 17 256GB Purple is a small and fast device that easily fits in your pocket. Thanks to the powerful chip, you can use demanding apps without any issues. On the bright 120Hz screen, animations look smooth and you can scroll through your social media quickly and without screen tearing. With the 2 cameras on the back, you can take sharp and bright photos even in the dark. Thanks to the wide-angle lens, you can capture wide landscapes or large building entirely. Your photos only become blurry once you zoom in. The new selfie camera recognizes your face and always places you in the middle of your selfies. If you make lots of photos and download movies and series often? Choose 512GB storage, so you don't have to delete anything anytime soon.

Tips for using this product

This is what you get

Manual(0.43 MB)
USB-C to USB-C cable
SIM needle

Key specs

	Size mobile phone	Average
	Camera quality	Very good
	Speed class	Excellent
	Screen quality	Excellent
	Total storage capacity	256 GB
	Charging speed	Medium
	Year introduced	2025
	Screen size	6,3 inches

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Reviews

Rating

5 stars

4 stars

3 stars

2 stars

1 star

Most helpful reviews

Review is 8,0 out of 10.

8,0/10 ()

Great successor to my iPhone 13 Pro Max

120Hz screen
Cameras
Weight; phone is nice and light compared to iPhone 13 Pro Max
Bluetooth pairing sometimes doesn't work properly

I ordered an iPhone 17 during the pre-order promotion. Unfortunately, I had a problem with the screen: a yellow glow and a bubble under the screen (no screen protector). I exchanged my iPhone for a different, new iPhone 17. Fortunately, this one does have a good screen. It's great that the standard iPhone 17 now also has many "Pro" features, such as the 120Hz display and the updated front camera, which is clearly better than that of my old iPhone. That's an iPhone 13 Pro Max, and I rarely used its telephoto lens and don't miss it on the iPhone 17. Apps run smoothly and offer the same pleasant user experience. The speakers deliver a good, full sound. I hardly notice the smaller screen: 6.3 inches compared to the 6.7 inches of the 13PM. It is noticeably lighter and fits a bit better in my pocket. The battery has lasted three days now, but I don't use the phone for hours at a time. I charge it with a 20W charger, which takes about 1.5 hours to fully charge. Fast enough for me. I find the customizable action button and camera button a welcome addition. I did have a minor issue with Bluetooth pairing in the car. My phone displayed "no connection," even though the car indicated it was paired. Apparently, Bluetooth issues are becoming more common and should be resolved in iOS update 26.0.1. All in all, this iPhone 17 is a great successor to the 13PM for me.

Marcel
3 October 2025
Automatically translated from Dutch

Review is 10 out of 10.

10/10 ()

Top iPhone 17

Perfect in use. Apple fan

An
26 October 2025
Automatically translated from Dutch

Review is 9,0 out of 10.

9,0/10 ()

nice phone only the battery could really be better

120 hrs
fast
camera
battery really doesn't last 30 hours

from the iPhone 13 to the 17, much better, only the battery is not yet... maybe after another iOS update

Danique
22 October 2025
Automatically translated from Dutch

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Trade in your old iPhone for a discount
You receive a discount on your new iPhone 17 when you trade in your device. The value of your old smartphone depends on the model and condition of your device. Click here and calculate how much your old smartphone is worth.
Choose the iPhone insurance that suits you
With an iPhone insurance, you're insured against fall damage and impact damage, water damage, or theft. We'll help you choose the right insurance, so you can use your iPhone without worries.

Insure your mobile phone

Receive more coverage in case of damage than with your standard warranty. Coolblue takes care of everything: from taking out the insurance to repairs. Is a repair not possible? You receive the purchase price as CoolblueCredit.

What am I insured for?

Fall and impact damage
Water damage
Manufacturing defects outside the warranty
Theft(Optional)

What am I not insured for?

Damage you deliberately cause
Damage that doesn't affect the product functioning (such as scratches)
Damage due to gross negligence

XCover insurace

XCover is allowed to arrange and process insurances on behalf of the insurer. The insurances are governed by Belgium law. If you have a complaint, you can contact the or our customer service.

How do I insure my mobile phone?

First, add your mobile phone to your shopping cart. On the next page, choose one of the Protection Plans below. You always have a 30-day return window and pay no deductible in case of damage or theft.

XCover Protection Plan with theft cover

Can be canceled monthly
13,23 per month (158,76 per year)
2-year advance payment
245,- one-time payment (122,50 per year)
3-year advance payment
367,- one-time payment (122,33 per year)

XCover Protection Plan without theft cover

Can be canceled monthly
8,67 per month (104,04 per year)

You can cancel a monthly insurance every month. You can cancel an annual insurance every year, even if you paid in advance. Want to cancel it earlier? You receive a refund for the years you're not insured anymore.

Similar and better products

- Current product
  Apple iPhone 17 256GB Purple
- Apple iPhone 17 Pro 256GB Blue
- Apple iPhone 17 256GB Blue
- Apple iPhone 17 256GB White
- Apple iPhone 17 Pro Max 256GB Blue
- 969,-
- 1.299,-
- 969,-
- 969,-
- 1.479,-

Size mobile phone
- Average
- Average
- Average
- Average
- Very large
Total storage capacity
- 256 GB
- 256 GB
- 256 GB
- 256 GB
- 256 GB
Number of rear camera lenses
- 2
- 3
- 2
- 2
- 3

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Specifications

The list with properties are filtered when you type

Product

	Product number	969424
	Manufacturer code	MG6M4ZD/A
	Brand	Apple
	Warranty	2 years
	Processing of your defect	Via Coolblue

General

	Mobile phone type	Smartphone
	Recommended for use	Business use, Gaming, Internet, social media, and light games, Making photos and videos, Phone calls and WhatsApp, Photo editing, Watching movies and series
	Bundle contains	No accessories
	SAR value and category	1.2W/kg (D)

Update policy

	Year introduced	2025
	Introduction month	September
	Operating system	iOS
	iOS version when introduced	iOS 26
	Update to iOS version possible	iOS 26
	Latest iOS version
	Expected number of remaining iOS updates	5
	Assessment remaining iOS updates	Excellent
	Expected frequency security updates	Each quarter
	Expected date of last security update	September 2030
	Assessment remaining security updates	Excellent

Physical properties

	Size mobile phone	Average
	Height	14,96 cm
	Width	7,15 cm
	Depth	0,795 cm
	Weight	177 g
	Color	Purple
	IP certification	IP68
	Shockproof
	Sound reproduction	Stereo
	MagSafe magnet

Processor and memory

	Speed class	Excellent
	Processor	A19 Bionic chip
	Total storage capacity	256 GB
	Internal RAM	8 GB
	Memory card reader

SIM card

	SIM free
	Dual SIM
	Content SIM tray	1 SIM card slot and a slot for a digital SIM card (eSIM)

Rear cameras

	Camera quality	Very good
	Number of rear camera lenses	2
	Built-in camera
	Total number of megapixels	48 MP
	Autofocus
	Type of autofocus	Phase detection autofocus
	Video function
	Video Recording quality	4K @ 60 FPS
	Rear flash
	Lens type	Standard
	Image stabilization type	Optical Image Stabilization
	Aperture	1,6
	Flash type	Dual LED
	HDR support camera
	Type of image sensor	1/1.56 inches
	Second rear camera
	Rear camera 2 lens type	Wide-angle
	Number of megapixels second rear camera	48 MP
	Fixed aperture second rear camera	2,2
	Type of image stabilization second rear camera	No image stabilization
	Autofocus second rear camera
	Type of autofocus second rear camera	Phase detection autofocus
	Optical zoom function second rear camera
	Third rear camera
	Fourth rear camera
	Fifth camera on the back

Front cameras

	Front Camera
	Front camera type	In screen
	Number of megapixels front camera	18 MP
	Fixed aperture front camera	1,9
	Type of image stabilization front camera	Optical Image Stabilization
	Front flash
	Second front camera

Screen

	Screen size	6,3 inches
	Screen quality	Excellent
	Foldable
	Refresh rate	120 Hz
	Pixel density	458 ppi
	Notification LED
	Touchscreen
	Sharpness	Super Retina XDR
	Screen type	OLED
	Scratch resistant
	Gorilla Glass
	HDR support
	Type of HDR	Dolby Vision, HDR10

Battery

	Battery/battery capacity	3692 mAh
	Quick charge functionality
	Fast charge type	Power Delivery 3.0
	Battery charged after 30 minutes	Between 51 and 60%
	Charging speed	Medium
	Power wired fast charging	40 W
	Wireless charging
	Power wireless fast charging	25 W
	Charge other devices wirelessly
	Replaceable battery

Connectivity

	Internet connection options	4G and 5G
	Built-in WiFi
	WiFi standards	Wireless A (WiFi 2), Wireless AC (WiFi 5), Wireless AX (WiFi 6), Wireless AXE (WiFi 6E), Wireless B (WiFi 1), Wireless B (WiFi 2), Wireless BE (WiFi 7), Wireless G (WiFi 3), Wireless N (WiFi 4)
	Bluetooth
	Bluetooth version	6.0
	NFC
	Headphone jack
	USB port
	Type of USB port	USB-C
	Lightning connector
	Suitable for Samsung DeX