77 inch
Better model
anything for a smile
Current product
2.599,-
3.599,-
3.199,-
2.699,-
100 Hz
100 Hz
100 Hz
100 Hz
4K (UHD)
4K (UHD)
4K (UHD)
4K (UHD)
1 billion colors (10-bit)
1 billion colors (10-bit)
1 billion colors (10-bit)
1 billion colors (10-bit)
OLED
OLED
OLED
OLED
Our digital expert will help you, but it can sometimes make mistakes, like humans do.
According to our television expert
You can watch images with the deepest black levels and the most powerful contrast with the OLED evo display.
The television improves the brightness and resolution of movies and series with the a11 AI Processor Gen3.
You can enjoy smooth images thanks to the 100Hz refresh rate, and 165Hz with your gaming PC
This TV doesn't support HDR10+, so images with this HDR format aren't very rich in contrast.
Privacy nightmare
A primary concern is privacy. Since previous discussions regarding data collection within LG's smart TV platform, I have become hesitant to connect such devices to the internet. In my situation, I have chosen to use the television completely offline. As a result, you do lose some of the functionality you pay for, such as streaming apps and online services. This is easily remedied with an external player such as an Apple TV or Android TV device, but it remains a compromise.
AI nonsense The AI features did not convince me either. During testing, I noticed that automatic adjustments to picture and sound regularly led to inconsistent results. The volume fluctuated noticeably between different scenes and programs, while colors and brightness sometimes changed suddenly without any clear reason. After a few tests, I disabled these features and manually optimized the settings. In my opinion, that yields a more predictable result.
Advertisements on a 2,500 euro TV Additionally, I am not a fan of the advertising and data collection models currently applied to many smart TVs. To use certain features, you must agree to extensive terms and privacy settings. Users would be wise to carefully review these terms and consciously consider which data they wish to share. Personally, I find it difficult to justify that a television in this price range can also display advertisements. My advice: never connect this TV to the internet (wired or wireless).
Who asked for Copilot? LG is focusing heavily on AI functionality and integrates various services for this purpose, including Microsoft Copilot. While this may be interesting for some users, for me it contributes little to the user experience. I buy a television primarily for picture and sound quality, not for AI assistants. Consequently, the presence of such features feels more like marketing than actual added value.
Remote control with superfluous buttons The same applies to the remote control. It contains various shortcuts for streaming services such as Netflix, Disney+, and other platforms. This can be handy for users who use the built-in apps, but in my situation, it offers no added value, as all content is played via an Apple TV. Pros Fortunately, there are also clear pros. The OLED picture quality is excellent: black is truly black, colors are accurate, and the panel delivers impressive contrast. After some adjustment, the picture settings can be achieved very well. The built-in sound is also better than average for television speakers, with sufficient depth and clarity for daily use. In terms of connections, the device is fully equipped with: 4x HDMI 2.1 (of which 1x eARC), 2x USB 2.0, Ethernet (Do not/never use this due to advertising and privacy violations!), Optical audio output, Headphone jack.
Installation While attaching the stand to the TV, I encountered an issue where the supplied screws were of such poor quality that the screw could no longer be removed because 1) the opening of the base plate does not align properly with the thread and 2) the slot becomes unusable immediately after screwing it in just once. Conclusion The LG OLED65C68LA delivers excellent picture quality and good audio, but the emphasis on smart functionality, AI features, data collection, and advertising options makes the product less attractive to me. For users who consider these aspects less important, this will likely not be a major drawback. However, given the price of around €2,500, I expect more control over which functions are active and what data is collected. Therefore, I would not recommend this television without reservation, especially not to users who place great value on privacy and a minimalist user experience.
Paul
18 August 2026
Automatically translated from Nederlands
In terms of image experience, this LG OLED offers extremely high quality in this price segment; naturally, this is always based on personal taste, especially with OLED. However, coming from a QNED, this OLED is truly a significant step forward.
LG has also made a substantial step forward in terms of design; the TV stand neatly hides the cables (if you use them), but in such a subtle way that it looks good and isn't overly obtrusive. A downside, in my opinion, is the many different menus that sometimes look very similar in terms of description and content, meaning you have to search for the right function for a bit.
Danny
15 August 2026
Automatically translated from Nederlands
The picture quality is what this television impresses with. Black is truly deep black, colors are vibrant, and the image is so sharp that it feels almost three-dimensional. Compared to my previous television, the contrast has improved spectacularly and everything responds lightning-fast — from navigating menus to loading apps. Sports in 4K is an experience in itself: the image is fluid, the colors are deep, and the realism is high. Viewing from an angle is also no problem at all — the viewing angle remains excellent, which is a major advantage when there are multiple viewers on the couch. The AI automatically adjusts the image to the content and ambient light, subtly but noticeably effectively. Netflix works lightning-fast and looks beautiful. The sound is surprisingly good for built-in speakers, although a soundbar cannot match it. The design is nice and thin and solid, although the bezel around the screen is a bit wider than you might expect. Connections are more than sufficient. The remote control with gesture control is easy to get used to. Excellent value for money.
Dennis
23 August 2026
Automatically translated from Nederlands
Product number | 977595 | |
|---|---|---|
Manufacturer code | OLED77C68LA | |
Brand | LG | |
Warranty | 2 years | |
Processing of your defect | Carry-in warranty |
Screen type | OLED | |
|---|---|---|
Screen size | 77 inches | |
Sharpness | 4K (UHD) | |
Refresh rate | 100 Hz | |
Refresh rate for gaming | 165 Hz | |
Color depth | 1 billion colors (10-bit) | |
Anti-glare coating | No anti-glare | |
Recommended for television use | Home cinema, Optimal gaming, Stream series and movies, Watch sports optimally |
Quality viewing angle | Excellent | |
|---|---|---|
Pixel structure | WRGB | |
Local dimming | ||
HDR support | ||
Type of HDR | Dolby Vision, HDR10, HLG | |
LG QNED | ||
LG NanoCell |
Smart TV | ||
|---|---|---|
Smart platform type | Extensive | |
Smart platform | WebOS | |
Bluetooth | ||
DLNA | ||
AirPlay | ||
AirPlay version | AirPlay 2 | |
Chromecast built in | ||
Media player |
Sound quality according to Coolblue | Good | |
|---|---|---|
Built-in soundbar | ||
Number of speakers | 2 | |
Continuous/nominal total output capacity (RMS) | 40 W | |
Subwoofer | ||
Dolby Atmos support |
Sleep timer | ||
|---|---|---|
Light sensor | ||
Pivotable stand |
Controls via app | ||
|---|---|---|
Controlled via Android app | ||
Controlled via Apple app | ||
LG Magic Remote | ||
Voice control |
CI/CI+ slot | ||
|---|---|---|
Digital tuner | ||
Digital video signal | Cable (DVB-C), Digitenne (DVB-T), Digitenne (DVB-T2), Satellite (DVB-S), Satellite (DVB-S2) | |
DVB-T Twin tuner | ||
DVB-S Twin tuner |
Antenna connector | ||
|---|---|---|
Female HDMI Type A port version | 2.1 | |
Number of Female HDMI type A 2.1 ports | 4 | |
HDMI eARC | ||
Digital optical connector | ||
Headphone jack | ||
USB port | ||
Component video connector | ||
Composite connector | ||
Network connector | ||
RCA connector | ||
VGA connector |
VESA mount option | ||
|---|---|---|
VESA mount | 300x200mm | |
Including TV mount |
Energy label | D | |
|---|---|---|
Energy consumption per 1000h | 87 kWh | |
Energy consumption HDR per 1000h | 260 kWh |
Color | Black | |
|---|---|---|
Height | 98,2 cm | |
Width | 171,1 cm | |
Depth | 4,71 cm | |
Weight | 23,5 kg | |
Height including stand | 103,5 cm | |
Width including stand | 171,1 cm | |
Depth with stand | 26,7 cm | |
TV stand type | 1 stand | |
Leg stands adjustable in height | ||
Leg stands adjustable in width | ||
Stand height | 5,3 cm | |
Total weight including stand | 27 kg | |
Year introduced | 2026 | |
Product line | C6 |
